1.
I was a little pretty girl of my father-an extraordinary farmer. In his childhood, my father was the most excellent student in his high school. Unfortunately, because of war, he had to join the army instead of studying college. When the war finished, he came back, and worked hard to raise his family, included: me, my mother, my sister and my brother.
My father loved to take part in social activities and loved to read. Thank to him, my family was the only one in the commune who ordered newspapers preriodicaly while others did not read much because the intellectual standard of people is still low in that poor area. I have read all those newspaper when I was little, even though, I sometime could not understand what were written.
My father used to stroke me by his callous hands. “My biggest wish is that you can become a teacher like your grandfather”-said he. (In Vietnamese society, teacher is very high respectful job) But I always said that: “No, father. I want to become a journalist”. At that time, there was a very popular American film named: Sabrina, the Teenage Witch. Every teenage girl admired Sabrina and either did i. Sabrina wanted to become a journalist and I thought it must be a wonderful job for girls although I did not know that what journalists do.
2.
It was the misfortune of my family that my father have death soon. I always remember what my mother told about him: “Your father is a wonderful man ever. There is no one works harder than him. He plants a tree. That tree must be be strongest and the most beautiful. He makes a farm. That farm must be more productive than any one. That reason why, starting at zero but after several years, he owned the largest land in the commune.” That story drives me to commit myself that: I have to model my father on that. I tried my best in the high school entrance exam which resulted that I was admitted to the best high school in my province. And then, 3 years later, I continued be accepted to study Journalism a Communication in a good university in VN.
I started to work in the largest newspaper in VN when I was senior student.
3.
The longer time I worked, the more passion I found in communication. I always question myself: Is there any other way to delivering this message more effectively to audiences?
On the way to answer that question, I felt interested in Marketing Communication which has given me more tools to delivering message. The more challenges come following which asked more creative.
To filling my lack of knowledge in Marketing, I have read all recommended Marketing books, joined short course and seminars about Marketing Communication….
At that time, graduated students were hired to write PR articles or content for Digital Marketing with very low salaries. The employers said that because these students writing skill is not good enough. The employers have to fix their writing. Through their fixing, student can improve their writing skill. So that what student have to pay for the learning.
I did not agree with them. I thought student do not have to stand it for being trained. I gathered a group of student and trained them how to write content marketing. Then, I found customers that was the media companies and sold these writing for them. As a result, I not only made money for myeself but also very high salary for student.
After several time working in media, I opened an advertising company by my own.
© 2019 SKYPERRY – Premium WordPress news & magazine theme by caoanhhao.